This poster is quite simple in terms of horror movie posters but I feel that it is quite effective as it is closely linked with the ideas of the trailer, we see a hand in the middle which looks like it is struggling to get out, we realise that this is the hand of someone who is being killing by the machine, in the dark background we also see bits of machinery around which reminds us of the terrible machine we have seen originally in the trailer. Similarly to the trailer there is red typography which has connotations of danger, death and evil etc.
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