Branding ideas

This was our final decision for our logo. We used this font as it has drips of blood coming off which gives a scary feel to it, we also found that quite a lot of horror films use a similar font. This typography fits into the codes and conventions of a horror film typography. We choose red as it connotes danger and blood. The font is in capitals, we chose to do this as they make the font and theme seem more serious, as bold and in your face. We chose white for the slogan as it brings out the white in the clowns face and draws attention to it which makes it look scary as when someone is very white it looks different which reinforces the idea of the clown not being like a human. The slogan is 'where the fun begins' we thought this would fit well as clowns are usually in circuses which are meant to be fun, this is ironic as we know that the clown is evil, not fun.