In what ways does your media product use, develop or challenge forms and conventions of real media products?

I began the A2 year aiming to make a trailer and therefore did lots of research into horror movie trailers; however my partner dropped the subject so I had to swap groups and join with Greg. A music video wasn’t my first choice however I have enjoyed doing this, I have enjoyed both parts; the print based products and the practical product. Due to the fact that I joined Greg’s group late meant I had missed most of the research time. I did some research and found that many music videos either had a storyline or were of the bands performing, when planning our practical project we decided to combine the two codes and conventions which is how we came up with the idea of the person being chased by something supernatural, then having frequent cuts to the band performing; this helped our product to fit with the codes and conventions which helped it to look professional.  However we did you quite a few effects on Adobe Premiere Pro such as the night vision effect, the colour change (in the band scenes – red and black) and the ghosting effect, these may not normally be used in professional music videos in the music industry, however we thought they gave a good effect and helped the audience to understand what the storyline was about. In some aspects however we have deviated from the normal codes and conventions of media products in our area as we have a used a strong red and black colour scheme which we hadn’t seen in our research, we found that bands in the metal genre used normal images with very little edits. However we wanted to emphasise the horror aspect to the band by using the red and black colours both of which have connotations of danger and death.  We included quite a lot of frequent cuts which sped up the pace of the video in order to match the speed of the song; if we were able to have more time we would have re-shot some band shots which would mean that we could add extra edits in at the very start of the music video, we feel like this would benefit us as it would grab the audience’s attention more at the beginning, however we feel that the amount of edits we have is okay and works well. We were very pleased with the font that we used for the magazine advert title and the digi-pack song titles, we felt like this developed the normal codes and conventions of metal bands as in our research we saw that some bands used similar fonts however not as intense as ours but we are very pleased with it and feel like it is very effective.