How effective is the combination of your main product and ancillary texts?

Pulled apart by horses are from Leeds, England and have been formed since 2009, they are comprised of lead vocals and rhythm guitar player Tom Hudson, lead guitar player James Brown, bass player Robert John Lee and drummer Lee Vincent. The band have immediately grounded themselves as really raw and heavy band, famous for fast driving hard hitting songs, delivered with aggression and humour. Due to the fact that the band are ‘raw’ and ‘heavy’ we thought it would be useful to extend the horror aspect to them which is shown in some of their single covers as they have images of skulls etc. We decided we wanted to extend the horror aspect, to do this we chose a strong colour scheme of red and black in both our music video and our ancillary texts. We chose these colours as they both have connotations of danger and horror. We researched many digi-pak covers and found that many included the band name at the top and the album name at the bottom with an image as the background, we took influence from this album cover however we thought it would look better we made the typography bigger.

 We also used similar typography throughout our project for example the font used on the front and back cover of our digi-pack is similar, we used this as it fits with the stereotypical ‘horror’ fonts. We got this font from a font website that only allowed us to change a certain amount of characters as a time, meaning it took quite a while to do even the song names; ‘High five, swan dive, nose dive’ took 3 different sections. If we were able to have longer on this project we would use this font for the lyrics inside the digi-pack however it would have took too long. To overcome this problem we used the font showcase gothic which was simpler than the ‘horror’ font from the website. We used many different edits to change the fonts, throughout the digi-pack we have used the same edits the font is red, black and white; the white created a good effect and ensured that the text did not blend in with the photos that were on the backgrounds of the digi-pack. For the background photos in the digi-pack we used some of the excess footage, this was useful as it meant we saved time by not having to go out shooting anymore. However if we had longer for this project we would have gone out to shoot some more edits, we wouldn’t change the storyline however we would get more shots of the band scenes and the chase scenes so that in the first section there would about double the edits, by doing this we would be conforming more to the codes and conventions of a music video and speeding up the pace of the music video which would increase the sense of fear felt by the character (Greg). Overall the combination of both our media project and the ancillary texts is good as the colour link is very strong; this shows the audience that these are Pulled Apart by Horses products as the link is distinctive.