Saw 2 trailer

We have watched this saw 2 trailer, it is very effective as it follows many of the codes and conventions of trailers such as jump cuts, fade to blacks and a scary voiceover. It uses many clips from the film which adds a sense of suspicion as obviously the audience hasn’t seen it before and it makes them want to see what is going to happen to the people that are featured. At the start it begins with a dark screen and simple white typography saying ‘Last Halloween’ the white typography may have been used to connote the innocence of the people that are going to be hurt by the person in the film. We immediately hear a character saying ‘he wants us to cut through our feet’ this is shocking to the audience as they wonder what they will see, also it causes them to want to see the movie to see what happens; the trailer immediately grabs the audiences attention. The whole feel of the trailer is dark and dirty which reflects the place that the characters are in. It then cuts to a girl saying ‘help me’ even though this is not a message to the audience it causes the audience to empathize with her as they will be worried. Straight after we see the girl say ‘help me’ it cuts to something in a bath, the shot is so quick that it does not allow the audience to see exactly what it is, this again adds tension. After nearly every clip there is a fade to black which adds to the evil feel of the trailer. There is a clip of a man smashing the room up which is open to interpretation as it could be that he has gone crazy or that he is trying to get out. It then cuts to the scary face that tells the people to do things on a television which suggests that they are imprisoned by him. It then shows a person doing something to their eye which suggests that they have to do what they are told by the face. He has a scary voice which says ‘I want to play a game’ this would cause the audience to be a bit frightened by him and what he is capable of. Immediately after the face is shown it cuts to the distribution company which is Lionsgate; this allows the audience to see who distributes it, the fact that it is a well known company may interest the audience as they will associate lionsgate with good films that they have seen before, this may cause them to want to see the film more. Straight after the lionsgate logo is shown the twisted pictures logo is shown. As they are showing the distributer logos they still keep the dark and spooky feel in order to keep the audience interested and wondering what is going to happen next. We then see a range of camera shots as the camera zooms into a cctv camera that is filming the prisoners, then the camera jumps to the screen in which they are being watched on. It then cuts to the voice saying ‘you are now breathing in deadly air’ and we see the people becoming more and more distressed which causes the audience to be stressed and wondering what is going to happen. We then hear the voice talking about how they will get out and then saying ‘let the game begin’ this is shocking as it isn’t a game it is very dangerous and people are going to b harmed, this makes the audience want to see the film as they want to see what happens to the people. The people tehn get more and more agitated as they don’t know what will happen to themselves. The trailer then fades to black and says ‘This Halloween’ the typography of this is red and black which both connote death danger and evil. The trailer then gives us an insight into many things that are going to happen for example the person in the oven as we see his hand against the glass. The sounds are very effective as it changes from screams to heartbeats and eerie sounds these are all very effective in scaring the audience and getting their attention. At the end it has a range of screens that say ‘the games continue’ etc the last screen is the date which makes the audience aware of when the movie comes out so that they go to see it.